Summary
The person in this role works within the Audience Development department, reports to the Vice President, Marketing and Communications and oversees the Creative Services unit. Responsibilities include: Working and collaborating with other Audience Development units and Programming and Production units; designing artwork and producing on-air projects from concept to delivery; ensuring creative content is in alignment with organizational strategy; maintaining high branding standards; and cultivating positive and productive relationships with internal and external stakeholders.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Specific Duties
- Lead the development of 360-integrated creative content campaigns of world class documentaries, including communication and engagement materials, across on-air, social, digital, print, OOH, radio in paid media and on ITVS owned channels.
- Drive creative direction and encourage feedback to ensure all assets are on brand and align with campaign and brand strategy.
- Oversee the organization and distribution of creative assets ensuring materials are delivered on brief, on budget, and on time.
- Serve as senior authority on the brand voice for ITVS and Independent Lens; consulting with senior leaders in Programming, Marketing, and Distribution.
- Provide strategic creative guidance to support business goals and institutional strategy.
- Articulate creative approach and plan to senior leadership and external stakeholders, including PBS and filmmakers.
- Oversee external productions for marketing campaigns including filmmaker interviews, professional photography, and brand promotion.
- Oversee Creative Services unit budget, inclusive of outsourced projects with agencies and creative vendors.
- Act as the primary liaison with filmmakers, advising on creative best practices and industry trends.
- Collaborate with marketing, and engage in research, to create goals and performance metrics for campaigns; monitor for effectiveness of strategy and creative, and make recommendations for continuous improvement.
- Set clear goals and expectations for staff, holding direct report(s) accountable for performance.
- Create a team environment that inspires, empowers, and encourages creativity, innovation, accountability, and continuous improvement within the organization.
- Promote a culture of high performance, learning and evaluation, collective improvement and individual growth; guide staff in adopting a commitment to creativity and quality.
General Duties
- Fosters and cultivates a culture of care and a high commitment to quality informed by ITVS values.
- Contributes to culture by proactively participating in organization programs and staff events.
- Seeks and integrates constructive feedback to drive continuous improvement.
- Works collaboratively with peers and staff; builds relationships through effective and compassionate communication.
- Other duties may be assigned as needed.
Competencies
- A commitment to ITVS’ mission and an ability to apply sensitivity to a variety of social, economic, and cultural perspectives.
- Cares about principles associated with diversity and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society
- Understands production, post-production and broadcast equipment and workflows related to digital media.
- Possesses high level of competency in editing software: Adobe Creative Cloud Suite of programs, InDesign, Photoshop.
- Must have strong creative, storytelling skills and research skills.
- Know how to use video innovatively and possess sound editorial judgment.
- Able to stay focused, highly organized and pay close attention to details.
- Proactive, self-motivated and self-directed with demonstrated ability to take initiative, prioritize tasks, and think strategically.
- Outstanding interpersonal skills and “can do” attitude; superior verbal and written communication skills.
- Creative with a flexible mind-set; open to new ideas and practices and able to work cross-functionally with other teams.
- Adaptable to a fast-paced and constantly changing environment.
- Enjoys working as a team member as well as independently.
- Willing to support leadership’s decision and direction in a positive, professional and cooperative manner. Good sense of humor is helpful too!
Requirements
- Required: Bachelor’s Degree or equivalent work experience.
- Required: Seven (7) years of experience in a post-production, agency or production environment; including working with editors, motion graphic designers, and/or graphic designers.
- Required: Creative strategy experience, working with creative briefs and storyboards, developing original concepts, scripts and pitches for media marketing campaigns.
- Required: Experience with project management practices and software, managing varying degrees of complex projects simultaneously.
- Required: Experience in building, mentoring, and coaching a team of creative specialists.
- Required: Experience with Microsoft Office Suite and Google’s Workspace.
- Preferred: Experience using Asana for project management.
- Preferred: Low-level edit-room production experience.
- Preferred: A passion for documentary film and a voracious appetite for all types of entertainment media.
- Preferred: Knowledge of the Public Media system.
Compensation
ITVS is a financial steward of public funds and committed to pay transparency, as well as providing equitable and competitive compensation for staff. For this role the pay range is $108,632.98 – $121,413.33 and all incumbent new hires base pay will begin at $108,632.98. This is an exempt position that pays an annual salary and includes a robust benefits package. Advancement in the pay range is dependent on advancement in the role.
Hybrid Work
Creativity, collaboration and building community are essential to ITVS’ long-term health and sustainability. Our goal is to provide a flexible hybrid model of in-person and remote work that supports individual productivity, teamwork, and an organizational culture fueled in part by being present with one another. To achieve this goal in-office attendance, of at least eight (8) days a month, is a requirement of working at ITVS.