Key Activities:
- Researching and recommending trade show promotions.
- Developing and executing online promotions.
- Developing and updating print media marketing materials.
- Researching market trends and presenting findings.
- Researching key customer targets and making recommendations regarding outreach strategies.
- Networking and advocacy for company and brand equities.
Educational Background:
- Field of Study: Candidates majoring in marketing, business, or communications.
- Coursework: Some coursework in marketing, advertising, business strategy, market research, etc., can be advantageous.
Skills:
- Communication Skills: Highly effective written and verbal communication.
- Research Skills: Ability to conduct market research and analyze data to identify trends and insights.
- Digital Marketing Knowledge: Familiarity with social media platforms. Experience with LinkedIn and SEO a plus.
- Creativity: Ability to come up with innovative ideas for campaigns, content, promotions, etc.
- Analytical Skills: Comfort with analyzing data to measure campaign performance and make recommendations.
Experience:
- Relevant Experience: Previous internships or part-time roles in marketing or related areas are beneficial.
- Portfolio/Work Samples: Candidates who can provide samples of their work, such as marketing campaigns or writing samples are encouraged to do so.
Characteristics:
- Proactiveness: Eagerness to take initiative and propose new ideas.
- Adaptability: Ability to adapt to new situations and learn quickly.
- Team Player: Willingness to collaborate with other team members to achieve goals.
- Detail-Oriented: Attention to detail to ensure the quality of work.
- Curiosity and Willingness to Learn: A desire to learn and stay updated on industry trends and best practices.
Technical Proficiency:
- Computer Literacy: Proficiency in MS Office Suite with particular adeptness in Excel and PowerPoint.